What if everything youâ€™d ever been told about Millennials/Gen Y/Echo Boomers is wrong?
“Theyâ€™re only interested in themselves?”
“Theyâ€™ll only learn if itâ€™s on a smartphoneâ€¦”
While running a workshop with a group of store managers for the fantastic fashion brand Superdry last week, I asked them what they were taking away from our time together.
Comments ranged from â€œGreat to just pause for one dayâ€, â€œAwesome to have conversations we wouldnâ€™t normally haveâ€ to â€œNo phones, no screens, no PowerPoint. Loved it.â€
And then it struck me.
Theyâ€™re just like you and me.
Theyâ€™re not a different species.
Weâ€™re often sold the idea that when it comes to engaging millennials, especially around learning and development, that it somehow has to be different for it to be effective.
â€œTheyâ€™ll only respond if itâ€™s onlineâ€, â€œYou need to use gamificationâ€, â€œThey have no attention span.”
And while I agree that using new technology and approaches definitely add to any intervention (I just finished recording a set of podcasts to be used as part of the same programme) I fundamentally disagree with this belief.
If you want people to engage; if you want people to really tell you what they really need, I have an even more radical approach; pull up a chair and just ask!
If you’d like a chat over a coffee about our approach to leadership and team development, give Ian a call on 01623 883910 or click here.